Show Press Release
With Upgraded Activities & Services
WMF Delivers a More Comprehensive Experience to You
Publish Date: 2021/09/08
Shanghai International Furniture Machinery & Woodworking Machinery Fair (WMF) will be grandly held on 11-14 December 2021 in National Exhibition and Convention Center in Hongqiao, Shanghai. In the exhibition area of 45,000 sq. m, more than 300 world-leading exhibitors will showcase the cutting-edge equipment and machinery with latest technologies to the professional visitors. As the show opening date comes closer, multiple online activities and services have been launched. These include Wood Tech Vlog, supported by industry leading enterprises, and Online Business Matching Service. They provide latest industrial information, allowing professional visitors to preview WMF21 show highlights. As in its previous editions, WMF21 will continue to organize a series of concurrent events. The trade show creates an important opportunity for industrial experts and elites to gather once a year, promoting the advancement of woodworking industry through interactions and idea exchange.

A Series of Online Activities Now Launched to Provide Better Exhibition Experience



WMF is always responsive to the rapidly changing business environment. Entering the post-pandemic era along with evolving business modes, WMF has been continuing upgrading its online services since last year. Together with the onsite exhibition, WMF aims at providing a better exhibition experience.

This year, WMF has first launched Wood Tech Vlog to introduce featured exhibitors information. Through multi-media videos, professional visitors are able to preview the show highlights in advance. Wood Tech Vlog is supported by HOMAG, Biesse, Sufoma and other leading enterprises in the industry. Multiple sectors such as Furniture Production, Upholstered Furniture Production, Wood-based Panel Technology, etc., are covered, displaying the advantages of an efficient trading platform linking the upstream and downstream of the industry chain. More Tech Vlog videos will be uploaded to WMF show website until the show opening. Please stay tuned to the updates of the Wood Tech Vlog page.

Wood Tech Vlog:
www.woodworkfair.com/WMF21/techvlog/eng/

Considering the visitors who are not able to come to the onsite exhibition in person due to the travel restrictions, WMF21 further upgraded its Online Business Matching Service in order to construct a more convenient and flexible platform for business interactions. Through the upgraded Business Matching Service page, buyer may choose to contact their target exhibitors directly for further discussion, or to use the professional matching service provided by the organizer to match with appropriate exhibitors. For more details about the service and our exhibitors, please refer to the Business Matching Service page and Online Exhibition page.

Business Matching Service:
www.woodworkfair.com/WMF21/businessmatching/en

Online Exhibition:
www.woodworkfair.com/WMF21/OnlineExhibitionMutiExh/en

Besides, WMF is collaborating with local organizations in Malaysia, Thailand and Vietnam to organize several pre-show Online Business Matching Events. Each matching event is tailor-made based on buyers’ needs. By matching buyers with the appropriate exhibitors through 1-to-1 or group meeting, effectiveness can be maximized. If your company or organization is interested in more details, please feel free to contact us for further discussion.

Upgraded Concurrent Events Explore Woodworking Industry Future



The popular concurrent event "TECH TALK" will be upgraded this year as 2021 Innovative Technologies and Materials driving Sustainability and Healthy Life in the Wood Working Industry. Organized by WMF, China National Forestry Machinery Association and EUMABOIS, this event focuses on the rising demand of healthy home furnishing materials, satisfying consumers’ demand on the sense of beauty and texture of products, promoting finishing technology to continue to evolve in an innovation direction. China Wood Industry Park and Port Industry Development Conference has come to its 3rd edition this year. “Explore New Trend, Promote Integration, Develop Together” is the theme of this year’s conference. There will be new featured contents about overseas industrial parks, bringing a boarder international discussion angle to explore the future development direction of industrial park. Also, new parts including contract signing and discussion section can further encourage idea exchange and cooperation.

More information about concurrent events will be announced on WMF official website (www.woodworkfair.com) and social media platform. Please stay tuned for latest updates. See you on 11-14 December 2021!

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Connect with Us
@woodworkfair @ WMF Fair@ WMF_SHWoodFair

Organizing Committee:



Exhibitor Enquiry
Ms. Winnie Cheng
Tel: (852) 2516 3518
Email: wood@adsale.com.hk

Visitor & Media Enquiry
Mr. Syun Yiu
Tel: (852) 2516 3362
Email: wood.pr@adsale.com.hk
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