Driving Innovation and Global Synergy in the Woodworking and Furniture Industry
China Foreign Trade Macalline Exhibition Co., Ltd., Adsale Exhibition Services Ltd., and Pablo Publishing & Exhibition Pte Ltd. are proud to announce a groundbreaking collaboration. Beginning in 2025, the renowned China (Shanghai) International Furniture Fair (CIFF Shanghai) and China International Furniture Machinery & Woodworking Machinery Fair (Shanghai) (WMF) will be held concurrently with Sylva Wood Expo Shanghai, forming a dynamic and synergistic industry platform. This major event will take place from September 9 to 12, 2025, at the National Exhibition and Convention Center in Shanghai Hongqiao. This powerful three-in-one event is set to redefine benchmarks in the global furniture and woodworking sectors.
This strategic partnership unites three leading exhibitions to drive innovation, foster collaboration, and propel growth across the global woodworking and furniture industries. “By combining our strengths, we’re creating a platform that seamlessly connects international woodworking resources with furniture manufacturing,” said William Pang, Managing Director of Pablo Publishing & Exhibition Pte Ltd. “This collaboration paves the way for exciting technological advancements and broader market opportunities.”
Yang Huawei, General Manager of China Foreign Trade Macalline Exhibition Co., Ltd., stated, “Through close industry collaboration, we aim to maximize the platform’s strengths across the entire industrial, supply, and innovation chains. This will promote deeper integration and coordinated development within the home furnishing ecosystem, supporting sustainable, high-quality, and global growth for the industry.”
Echoing this vision, Rita Chu, Vice Chairman of Adsale Exhibition Services Ltd., added, “This strategic partnership enables us to showcase cutting-edge smart manufacturing technologies and innovative materials more comprehensively across the global woodworking and home furnishing supply chain. It enhances the exhibition’s market relevance, professional depth, and international standing—further amplifying brand influence and unlocking new opportunities for the industry.”
Sylva Wood Expo:
Launched in 2015, Sylva Wood Expo is jointly organized by the China Timber & Wood Products Distribution Association (CTWPDA), Shanghai Timber Trade Association, and Pablo Publishing & Exhibition Pte Ltd. As Asia’s only trade fair dedicated to wood raw and auxiliary materials, it has emerged as a key platform for global sourcing and industry networking. The 2024 edition, held from June 24–26 in Shanghai, welcomed nearly 100 exhibitors—70% of whom represented overseas markets including U.S., Russia, Germany, Canada, and Malaysia—showcasing high-demand products including hardwood, softwood, logs, engineered panels, plywood, LVL, CLT, veneer, and solid wood components to a targeted and professional buyer audience.
CIFF (Shanghai):
Since its inception in 1998, CIFF Shanghai has held 55 editions, CIFF Shanghai stands as China’s flagship platform for home design. In 2024, it spanned 300,000 square meters and attracted 89,433 visitors, including a notable 18.31% increase in overseas attendees (10,486), reflecting its growing role in supporting Chinese brands’ global outreach.
WMF:
First launched in 1986, WMF has grown into one of Asia’s most established platforms for woodworking machinery sourcing, co-organized with the China National Forestry Machinery Association. Since 2018, WMF has been held concurrently with CIFF Shanghai at the NECC (Shanghai Hongqiao), forming a comprehensive hub for smart home manufacturing and materials. In 2024, WMF welcomed 29,203 professional visitors, including 3,715 international attendees, accounting for 12.72% of the total—a remarkable 19.32% increase from the previous year. This significant growth in overseas participation reinforces WMF’s rising influence and appeal on the global stage.
Mark your calendars for September 2025 and join us in Shanghai for an unparalleled convergence of creativity, technology, and opportunity. Together, these three exhibitions will ignite new possibilities and propel the woodworking and furniture industries toward a thriving, interconnected future.
For more information, event highlights, and videos, please visit:https://www.woodworkfair.com
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This press release is issued by Adsale Exhibition Services Ltd.
Connect with Us
@woodworkfair @ WMF Fair @ WMF_SHWoodFair
@ WoodworkingMachineryFair @ wmf1986
Organizing Committee

Exhibitor Enquiry
Ms. Amber Ip
Tel: (852) 2516 3519
Fax: (852) 2516 5024
Email: wood@adsale.com.hk
Visitor & Media Enquiry
Ms. Agnes Shiu
Tel: (852) 2516 3310
Fax: (852) 2516 5024
Email: wood.pr@adsale.com.hk
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