China International Furniture Machinery & Woodworking Machinery Fair (Shanghai)
National Exhibition and Convention Center (Shanghai, Hongqiao) 2025.9.9-12
English
China International Furniture Machinery & Woodworking Machinery Fair (Shanghai)
National Exhibition and Convention Center (Shanghai, Hongqiao) 2025.9.9-12
| Booth 7.1B55 -GLOBUS S.R.L |
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| Publish Date: 2025/08/15 |
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Quality Over Quantity: Globus' Winning Strategy "Quality without compromising quantity: this has always been my guiding principle," says Fabio Paron, CEO of Globus Srl, a company that has revolutionized the wood size reduction industry with innovative and highly efficient solutions. Globus goes beyond simply manufacturing machines; it designs and develops advanced systems to optimize the entire production process, enhancing the final product quality while minimizing waste and energy consumption.  Panel quality begins in the preparation phase "A high-quality panel is not made in the press but during the material preparation stage," emphasizes Paron. The flaking, screening, and gluing phases are what determine the final product’s performance -this is where the technological synergy between Globus and the other group companies comes into play. If the flakes preparation is not optimal, even the best press cannot guarantee an excellent result. That’s why the most quality-focused manufacturers invest in high-quality flaking and precise wood particle selection, ensuring an optimal final panel quality while reducing raw material consumption. The evolution of Globus mills: an “against-the-flow” Innovation To optimize production processes and reduce waste, Globus has embraced an innovative approach to its mills from the very beginning, going against market trends. While many competitors still try to increase throughput by adding more and more knives, Globus has always designed flakers with a precise number of knives, ensuring the correct cutting geometry. The result? The same production capacity, but with significantly higher product quality. This choice allows for the optimization of the knife angle, as an incorrect cutting angle leads to poor-quality flakes, excessive dust production, and significantly higher energy consumption. "We didn’t invent the ideal cutting angle for wood—it’s a principle that has been known for thousands of years," Fabio Paron says with a smile. Ancient woodworkers carefully studied angles to achieve the best results. What’s surprising is seeing some competitors increase the number of knives without considering the consequences. To compensate, they keep increasing the cutting angle. The result? More dust, flakes that look like toothpicks—similar to what a hammer mill produces—and ultimately, a lower-quality panel that requires more glue to meet quality standards." In China, where machine performance is closely scrutinized, the Globus flaker has earned the nickname ‘Globus Super Flaker’ for its ability to produce exceptionally flat and uniform flakes. This spontaneous recognition by local manufacturers is a testament to the value of Globus technology in the highly competitive Chinese market, where quality has become a decisive factor in machinery selection. SLPB: Super light particle board and raw material savings Globus' innovation extends beyond mill design, redefining the quality of the final product. The SLPB (Super Light Particle Board) concept has revolutionized the industry, offering manufacturers the opportunity to reduce raw material usage while enhancing the mechanical performance of the panel. Thanks to precise flaking management and material distribution, this approach allows for a significant reduction in wood consumption, lower glue and energy usage, and improved overall production efficiency. The adoption of SLPB is increasingly becoming a strategic solution for the industry, not only for reducing production costs but also due to the growing focus on sustainability. The use of flatter, more uniform flakes enhances adhesion, minimizes waste, and ensures a lighter panel with superior mechanical performance. This is an advanced technology designed for manufacturers seeking the perfect balance between innovation, efficiency, and environmental responsibility. The Asian market and the search for the right balance between quality and cost In recent years, the Asian market has shown a growing tendency to reduce budgets allocated to production plants, with panel manufacturers looking for ways to contain initial costs. While this strategy may seem advantageous in the short term, in panel production, real value is built during the material preparation phase—an essential factor in achieving a high-quality product. What is happening in China presents an interesting paradox: while many Asian manufacturers purchase Chinese machinery to lower initial costs, the leading Chinese producers are increasingly investing in Italian technology. Industry experts understand that, in the long run, the quality of material preparation is what ultimately determines the profitability of the panel. Since 2018, Globus has sold 170 machines in China—116 of which were sold between 2022 and 2024 alone. This significant number confirms that the most advanced Chinese manufacturers are choosing Globus to enhance the quality of their panels and improve the efficiency of their production plants. This is not just a market trend but a strategic shift—those who prioritize quality can no longer base their choices solely on the initial investment cost. Instead, they must consider the long-term sustainability and profitability of their facilities. Existing plants: why replace obsolete flakers? Another key factor driving Globus' growth in Asia and beyond is the revamping of existing plants, where many companies are progressively replacing outdated flakers with more advanced and efficient solutions. The main reason manufacturers choose to upgrade their machinery is not only related to modernization but also to a precise economic calculation: return on investment (payback). Adopting a new Globus flaker allows manufacturers to optimize energy and glue consumption thanks to more efficient processing and flatter, more uniform flakes, while also improving the quality of the finished panel. A more controlled flake allows for a more homogeneous resin dosage, reducing waste and increasing the stability of the production process. This translates into less scrap, fewer reworks, and consistent quality control of the final product—factors that result in immediate savings and a more competitive production. For this reason, the Globus flaker has earned the nickname "Globus Super Flaker" in China, a spontaneous recognition from customers who have seen a significant improvement in flake quality and production process stability after replacing their old machines with Globus solutions. Pre-Register Now for Free Admission Last chance to complete the Pre-Register online for WMF 2024 and save RMB¥200 on-site ticket purchases: https://adlnk.cn/e0pVJPe To ensure a smooth visit, all visitors need to pre-register at least one day before WMF. You must redeem your visitor's badge at the registration desk at the east entrance of the hall. Visitors without appointments will not be able to enter the exhibition and can only register for the next day. Join the Future of Woodworking Join us at WMF 2025, from September 9-12, at the National Exhibition and Convention Center (Shanghai), to witness the latest technological innovations and explore the future of the woodworking industry. Stay tuned for more exciting updates and information on the official WMF website and social media channels. The official websitehttps://adlnk.cn/Dxar9zA *Please note that some events may have limited capacity or require separate registration. Please refer to the official website for the most up-to-date program details. This press release is issued by Adsale Exhibition Services Ltd. Connect with Us  @woodworkfair  @ WMF Fair @ WMF_SHWoodFair  @ WoodworkingMachineryFair  @ wmf1986Organizing Committee     Exhibitor Enquiry Ms. Amber Ip Tel: (852) 2516 3519 Fax: (852) 2516 5024 Email: wood@adsale.com.hk Visitor & Media Enquiry Ms. Agnes Shiu Tel: (852) 2516 3310 Fax: (852) 2516 5024 Email: wood.pr@adsale.com.hk |
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