Show Press Release
WMF 2018:Age-adapted Design - A Blue Ocean of Custom-made Furniture
Publish Date: Apr-24 2018
China (Shanghai) International Furniture Machinery & Woodworking Machinery Fair (WMF 2018) will make its return on 10-13 September 2018 at the National Exhibition and Convention Center in Shanghai Hongqiao, PR China, in partnership with CIFF (Shanghai) for the very first time. Covering a total area of 53,000sq.m. in Hall 7.1 and 8.1, this signature fair is expected to gather over 550 exhibitors from China and across the world. The one-stop networking and sourcing platform will showcase cutting-edge woodworking technologies and machinery spanning from primary processing to finishing production, to help enterprises develop in the industry 4.0 environment.

Age-adapted Design Creates a Blue Ocean
Demand for furniture, particularly functional and custom-made furniture, is rising in China amid real estate development, increasing elderly population and possible baby boom. Total investment in real estate amounted to RMB 5,061 billion in the first two quarters of 20171, while population of citizens aged over 60 in China is anticipated to double and reach the peak of 487 million in 20502, not to mention the expected baby boom due to the recent implementation of “Two-child” policy. Supported by intelligent technologies with high flexibility, manufacturers today can produce furniture catering for various needs of customers in different ages with a low cost. Age-adapted furniture made in accordance with body structure and special demand of elderlies and children therefore emerged as a new and potential market.

Concurrent Forums Cover Hot Industry Topics
To facilitate the industry stakeholders to enter new markets and seize lucrative opportunities, international experts will be invited to share about Industry 4.0, smart customization, green solution and wood panel development in a series of forums. Among the forums, “Adaptable Furniture for Difference Ages” forum will gather ergonomics experts to introduce the trend and core of age-adapted furniture, in order to inspire enterprises to develop creative concepts.

Pre-register Now to Visit WMF 2018 and CIFF(Shanghai)

Online pre-registration for WMF 2018 opens now on, provided with multiple benefits including a free copy of show catalogue, priority to participate in forums and free admission with no onsite registration required. Registered visitors will enjoy free admission to CIFF(Shanghai) with the WMF 2018 badge too. For more information, please visit or the show’s official social media platforms.

1 Data from China’s National Bureau of Statistics (NBS)
2 Data from China National Committee on Aging (CNCA)

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